Skip the big box madness. Support your local shop. Spend the day where it matters.
Look, we get it. Black Friday is supposed to be about deals, doorbusters, and filling your cart until your credit card whimpers. But here's a wild idea: what if this Black Friday, you spent less time hunting for stuff you don't need and more time doing things that actually matter?
The Lewes Way
For 30+ years, we've been part of this community. We've watched kids grow up on their first bikes, seen couples cruise the boardwalk on beach cruisers, and helped locals and visitors alike discover why Delaware is one of the most bike-friendly states in the country. Black Friday doesn't have to mean chaos. It can mean something better.
This year, we're keeping it simple:
Grab what you actually need to get outside and ride. Support a local, family-owned shop that's been here for three decades. Then get off your phone, hop on your bike, and spend the rest of the day with the people you care about.
What We've Got (And Why It Matters)
We're not trying to sell you everything. We're offering the gear our crew actually uses—the stuff that makes riding better, safer, and more fun on our local roads and trails.
For the Safety-Conscious Rider
The Trek Ion Light Set isn't just another gadget. Studies show you're 240% more noticeable to drivers when you use daytime-visible lights. With Thanksgiving traffic picking up and shorter days ahead, this is the kind of purchase that actually matters. Front and rear lights, USB rechargeable, designed to keep you visible whether you're commuting down Savannah Road or cruising the Junction & Breakwater Trail at dusk.
For the Gear Nerds
If you're still huffing and puffing on a hand pump like it's 1995, the Trek Air Rush Electric Pump will change your life. Compact, charges in under an hour, and replaces four CO2 cartridges on a single charge. Pre-ride top-offs or full flat fixes—it handles both without breaking a sweat. The kind of tool that pays for itself in convenience alone.
For the Chain Fanatics
The Silca Super Secret Chain Lube is what happens when IndyCar tech meets cycling obsession. It's faster, cleaner, and smoother than traditional hot wax, with Tungsten Disulfide doing the heavy lifting. Your drivetrain will thank you. Just remember: apply it after your ride and let it dry overnight. Patience pays off.
For Your Ride's Soundtrack
The Trek BellBeats Digital Bike Bell and Speaker is what happens when someone finally asks "why can't my bike bell also play music?" Eight pre-loaded bell sounds range from friendly to urgent, while the Bluetooth speaker streams your music, podcasts, or navigation. Harman-optimized audio, six-hour battery life, and professionally designed tones that help people actually locate you on the trail. Add a soundtrack to your ride and alert others with style.
For the "Just One More Thing" Crowd
Sometimes it's the little stuff that makes the difference. The Electra Bell turns "ON YOUR LEFT!" into a cheerful ding-dong that doesn't make you sound like a jerk. DeFeet Socks with our custom logo keep your feet happy and show some local pride.
For the Coffee-Fueled Rider
Our custom roasts with Swell Joe Coffee Co. aren't just merch—they're fuel. Full Moon Ride Dark Roast (Colombian, Guatemalan, Sumatran blend with dark chocolate and earthy notes) is named for our legendary night rides. Breakwater Blend Medium Roast (100% Guatemalan with cherry, brown sugar, and milk chocolate) is as smooth as a tailwind down the coast. Both feature custom illustrations that capture the Lewes vibe.
For the Lewes Proud
Our trucker caps, tower tees, and Loo-iss tees aren't just swag—they're conversation starters. The tower tee features those iconic WWII observation posts at Fort Miles with our trails winding past. The Loo-iss tee? That's for locals and anyone who's earned the right pronunciation. It's history, cycling culture, and local pride all in one shirt. Wear it with confidence.
Here's What We're Not Doing
We're not marking everything 80% off to move inventory we don't believe in. We're not creating artificial urgency with countdown timers and fake scarcity. We're not trying to get you to buy ten things when you only need two.
What we ARE doing: offering quality gear from brands we trust, at fair prices, from a shop that's been part of this community since 1990.
The Real Black Friday Plan (The Lewes Edition)
Morning: Grab a coffee from Swell Joe Coffee Co. on Second Street (or brew our custom roast at home). Check your bike. Make sure your lights work and your tires have air.
Mid-Morning: Swing by our shop on East Savannah Road. Pick up what you actually need. Chat with us about the trails, the weather, whatever. We're here.
Late Morning/Lunch: Ride the Junction & Breakwater Trail to Cape Henlopen State Park. Take the kids to see the WWII towers. Cruise the bike loop. Work up an appetite.
Lunch Stop: Hit Striper Bites for some of the best fish tacos on the Delaware coast. Their waterfront location is perfect for a mid-ride refuel, and you can park your bikes right outside. Or if you're feeling the downtown Lewes vibe, grab a table at Grain on the Rocks and enjoy their seasonal menu and craft cocktails—because you've earned it after those miles.
Afternoon: Keep the ride going. Head down to Rehoboth on the trail, loop back through town, or just cruise the neighborhoods and take in the holiday decorations. Lewes looks pretty good this time of year.
Evening: Post-ride wind down at one of Lewes' local spots. Maybe catch the sunset at the beach. Leftovers from yesterday. Stories about the ride. Plan the next one.
What you won't do: Fight crowds at a big box store for a TV you don't need. Scroll through endless online deals for stuff that'll break in three months. Spend the whole day indoors staring at screens.
Make It a Local Loop
Here's the thing about Lewes: everything's better by bike, and Black Friday is no exception. You could literally ride from your house to our shop, grab your gear, cruise over to Swell Joe Coffee Co. for a post-purchase coffee, swing by Striper Bites for lunch, and still have time to hit the trails before dinner at Grain on the Rocks.
That's a full day of supporting local businesses, getting exercise, and spending time outside. Try doing that at the mall.
The best part? All these spots are bike-friendly. Racks, outdoor seating, and staff who won't blink when you roll up in lycra or with helmet hair. This is Lewes. We get it.
Why Shopping Local Actually Matters
When you buy from Lewes Cycle Sports, you're not just getting gear. You're supporting Brian, Megan, and their kids—Lilah (future bike mechanic), Ellie (snack bowl enthusiast), and Cal (waiting for his turn to wrench). You're keeping a 30-year-old local business alive. You're investing in a shop that sponsors local rides, supports the cycling community, and actually knows your name when you walk in.
The same goes for every local business in Lewes and Rehoboth. Swell Joe Coffee Co. roasts our custom blends right here in town. Striper Bites serves fresh, local seafood with a view of the canal. Grain on the Rocks sources seasonal ingredients and creates a dining experience you won't find at a chain restaurant.
Big box stores and online giants don't care about the Junction & Breakwater Trail. They don't know which roads flood after heavy rain. They won't recognize you at the Cape May Ferry terminal and ask how your last ride went. They definitely won't remember your usual order or that your kid just learned to ride without training wheels.
We do. Because we're here. We ride these roads. We eat at these restaurants. We're part of this place.
The Gift Card Option
Not sure what someone needs? A Lewes Cycle Sports gift card solves the problem. It works on bikes, gear, service, rentals, and yes, our coffee. No wrong sizes. No awkward returns. Just pure possibility.
Perfect for the cyclist in your life who's been eyeing an upgrade, needs a tune-up, or just wants to stock up on essentials without the guesswork.
The Bottom Line
Black Friday can be different. It can be about getting outside instead of getting more stuff. It can be about supporting businesses that actually care about the community. It can be about spending time with people instead of time in checkout lines.
This year, choose better:
- Shop local at family-owned businesses that have been part of Lewes for decades
- Grab quality gear that'll make your rides safer and more fun
- Get off your phone and onto your bike
- Support spots like Swell Joe Coffee Co., Striper Bites, and Grain on the Rocks where the people behind the counter know your name
- Spend the day outside with people you care about
- Skip the madness and choose something that actually matters
We'll be here. The trails will be open. The local restaurants will be serving. The weather's perfect for a ride. And honestly? That's a better Black Friday than any doorbuster deal could ever offer.
See you at the shop. Then see you on the trails. Maybe see you at Striper Bites for lunch.
Lewes Cycle Sports • 526 E Savannah Rd, Lewes, DE • Open Friday 10am-5pm
P.S. If you do order online from us, we're local. You could literally ride your bike here to pick it up. Same goes for coffee from Swell Joe or takeout from Striper Bites. Keep it local. Keep it easy. Keep it Lewes.
